Why not do it anyway?

Al Gore winning the Nobel Peace Prize will certainly add more fuel to the global warming debate. You know, the war between the people who say it's going on and there's something we can do about it, and those who say it's all a bunch of hooey and climate change is all a part of the cycle of the earth's environment.

The thing that strikes me is that even if it is just a cycle (and I don't think that's the case), there's no harm in reducing pollution and conserving resources. No private citizen has a vested interest in having more pollution in the air. Major polluters, well, you can see that it costs them more to run clean operations than dirty, but that even seems a bit short sighted. After all, you gotta figure that your customer base will shrink a bit when you can buy shorefront property in Utah.